Consumer Empowerment
Mission Number Two: Empower consumers to make informed food choices.
Along with the increase in awareness of UPFs comes an urgent need to provide consumers with tools to help them identify products with harmful chemicals and make healthier choices in the grocery store TODAY.
A Daily Mail reporter learns to cut back on UPFs after comparing her blood sugar levels in U.S. vs Italy.
Our Work
- Promoting food-scanning apps Yuka, EWG, GoCoCo, ZOE, and WISEcode
- Educating consumers about UPFs and how to avoid them via our website and social media channels
- Partnering with youth organizations and educating children, especially in underserved communities, about UPFs and how to choose healthier foods
- Showcasing lists of healthier foods and where to find them on WTH Can I Eat Now?
- Working with grocery retailers to curate healthier non-UPF choices for their customers in rural communities.
Our Wins
- Through our partnership with After-School All Stars, UPF youth education materials are now part of their national curriculum serving 150,000 kids in 80 U.S. cities.
- Our FoodFight USA Warriors helped Yuka launch their brand callout feature, which has surpassed 1 million messages sent to brands urging the removal of harmful additives.
- We’ve educated more than 150,000 viewers about the basics of Regenerative Farming with the help of FoodFight USA Warriors Rainn Wilson and Mark Cuban.
- More than 1 million new viewers have watched our video Big Tobacco buys Big Food via a collaboration with FoodFight USA friend Dr. Mark Hyman.
- The Yuka app has more than 25 million U.S. users and is growing by 25,000 new users daily.
- The FoodFight USA.com homepage has received nearly 7,000 shares.
Learn about Mission One: State and Federal Action
Learn about Mission Three: Working with Farmers
Related posts on the FoodFight USA blog:
Get Empowered on WTH Can I Eat Now?
Take a Deeper Dive in the FoodFight USA Library
