Our Mission

  • Get federal legislation passed to stop self-regulation by food companies and clean up our tainted food supply.
  • Empower consumers to make informed food choices.
  • Work with American farmers to grow healthier foods that work for them economically and benefit consumers’ health.
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HOW’D
WE GET
HERE?

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Ultra Processed Foods (UPFs)

In America, the steepest increase in the prevalence of lab-created, addictive UPFs occurred between 1988 and 2001 — the era when Philip Morris and R.J. Reynolds owned the world’s leading food companies. UPFs now account for 73% of our total food supply, nearly 60% of what the typical adult in the U.S. eats, and nearly 70% of what our kids eat.

Obesity

The obesity rate in America changed little during the 1960s and 1970s but jumped from 13.4% in 1980 to over 40% today. The verdict is in on UPFs from scientists all over the world. THEY ARE ADDICTIVE EDIBLE SUBSTANCES, AND THEY WERE DESIGNED TO GET US HOOKED!

Preventable Chronic Diseases

60% of Americans now suffer from at least one chronic disease linked to diet and obesity (heart disease, stroke, diabetes or cancer), and the rate of Type 2 diabetes among American youth ages 10 – 19 has doubled over the past two decades.

Deaths

Nutrition is now the leading cause of early death. Every year more than 1,000,000 Americans die from diet-related diseases. OUR FOOD, IN OTHER WORDS, IS LITREALLY KILLING US.

Zoom Out: Global Comparisons

  • GETTING KIDS
    HOOKED
  • DOESN’T SOUND
    LIKE FOOD TO ME
  • WARNING: WILL
    CAUSE DISEASE
  • UPFs: BETCHA CAN’T
    EAT JUST ONE
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Norway, Quebec and Sweden have banned all food advertising during children’s TV programming, and over 30 countries have national laws that set some limits on targeting children. For example, Chile and Mexico have banished Tony the Tiger, Toucan Sam, Chester Cheetah, and other junk food mascots AND require warning labels.

The U.S. has NO restrictions on targeting children with junk food advertising or packaging.

before

Due to a federal loophole created in 1958 (GRAS), food companies can self-certify chemical additives as safe WITHOUT EVEN NOTIFYING THE FDA. As you might expect, the number of additives in the U.S. food supply has skyrocketed from about 800 to more than 10,000 in the past six decades.

The European Food Safety Authority, on the other hand, adopted the PRECAUTIONARY PRINCIPLE (essentially a guilty until proven innocent standard for food chemicals), which means they conduct pre-market, cumulative effect testing, and the scientists who serve on EFSA councils are prohibited from accepting funding from food companies. As a result, there are currently only 410 EFSA approved additives.

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“Literally hundreds of studies link ultra-processed foods to obesity, cancer, cardiovascular disease and overall mortality.”
-Marion Nestle, Professor of Nutrition, Food Studies, and Public Health at NYU

The U.S. currently requires NO warning labels on any food products.

Chile, Peru, Israel, Uruguay, Mexico, Brazil, Colombia, Argentina, and Venezuela have adopted laws requiring front of package warning labels on UPFs, and Canada, South Africa and several other countries are developing policies.

before

“Although tobacco companies eventually sold their food brands to international food and beverage conglomerates in the 2000s, they had already left their stamp on the modern food environment. The addictive nature of these ultra-processed foods undermines consumers’ free will and health in the service of profits. Yet, there is an important difference between tobacco and ultra-processed foods. We all have to eat. No one can opt out.”
-Ashley Gearhardt, Yale University Ph.D. & Psychology Professor at the University of Michigan

Ultra-processed foods are industrially manufactured, ready-to-eat or heat, include additives, and are largely devoid of whole foods. In other words, if any of the ingredients can only be found in a lab and not your kitchen, it’s UPF. UPFs ARE NOT REALLY FOOD. The purpose of food is to provide nourishment. UPF’s primary purpose is profit.

This just in!

If we shouldn’t eat ultraprocessed foods, what should we eat instead?

If we shouldn’t eat ultraprocessed foods, what should we eat instead?

Dr Chris Van Tulleken: ‘The Food Industry Isn’t Just like the Tobacco Industry. It Is the Tobacco Industry’

Dr Chris Van Tulleken: ‘The Food Industry Isn’t Just like the Tobacco Industry. It Is the Tobacco Industry’

Nearly 70% of active service members are overweight, report finds

Nearly 70% of active service members are overweight, report finds

Revant Himatsingka and the social media impact driving ingredient changes (@foodpharmer)

Revant Himatsingka and the social media impact driving ingredient changes (@foodpharmer)

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Get
Informed

Knowledge is power. These videos are intended to empower, inform, in some cases enrage, and ignite a national movement.

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Join the fight!

"The power of the people is much stronger than the people in power."
- Wael Ghonim

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WTF can
I eat now?

The more I learn, the less I wish I knew.
If that’s how this issue makes you feel, please know you are not alone. Click on the link below for a collection of tips and tools to help you feed yourself and your family today.

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